The next stage of Detailero: developing the apps and reaching new customers

From the start, Detailero has brought together two needs. It should make it easier for car owners to find quality care, and help studios with their day-to-day work and with building relationships with their customers. It is the link between these two areas that determines where the platform goes next.

Done Apps as part of everyday operations

An important milestone was the release of the apps for customers and for studios on iOS and Android. A large part of our work in recent weeks therefore went into developing and fine-tuning them and making the individual features work well together.

We are also pleased with the positive feedback from detailers who use the apps in practice. They particularly appreciate the notifications, which help them stay in touch with customers even after a job is finished.

Development of the apps will continue through the winter. When setting priorities, we want to keep building on the experience of the studios on board and on what will help them most in real day-to-day operations.

October 2026 Over 2,000 visitors and the first inquiries

Alongside development, the first results of connecting studios with car owners are arriving. Over the past month, Detailero was visited by more than 2,000 people, and some of the studios on board have already received their first inquiries.

We are glad that people are using the platform to find specific studios and getting in touch to ask about their services. We want to build on these first experiences with further promotion.

Another goal is to make Detailero known to a wider circle of car owners, so that they think of it when they are dealing with interior cleaning or paint protection, or looking for a place for regular care. For the studios on board, this should mean more opportunities to present their work to people who need such services right now.

Winter 2026/27 Winter brings a stronger focus on marketing

For some detailing studios, winter is a quieter period. That is one reason why launching marketing aimed at end customers is part of our winter plan.

We want to talk more about car care options during the winter months and show how to find a suitable studio through Detailero. The purpose of this communication is to bring people with a genuine interest in detailing to the platform and to support further demand for the services of the studios on board.

At the same time, we plan to develop marketing among detailers themselves. More space will go to presenting Detailero in practice: how it can help with organising work, keeping track of customers and their cars, and with follow-up care.

The winter plan thus combines continued development of the apps with promotion of both parts of the platform. Expanding the network of studios is meant to go hand in hand with reaching customers. For studios that are already part of Detailero, both directions matter: developing the tools for their work and supporting their visibility.

Planned Connecting the industry beyond the app

Workshops and in-person meetups also have a place in our longer-term plans. They could offer space to share experience, get to know other people in the industry and start collaborations.

Alongside in-person meetings, we are also considering podcast interviews with detailers. They would give space to the stories of individual studios, experience from day-to-day operations and the topics the industry is currently dealing with.

We want to shape these activities around what will be useful for the studios on board. We will keep you informed about their preparation as it progresses.

The studios that joined Detailero in its early days are part of its further development too. Their experience from practice helps set the direction and gives development concrete context. We value this trust and are glad to have them with us.